And for an on-topic discussion, some modifications to my previous suggestion for pricing, working on the premise that the i23 F2P model is hard-coded:
1) Initial purchase to download the launcher, no more than $30 - This makes everyone a 'Premium' player with a set number of Paragon Points, maybe 12 or 24 month's worth. (10,000 signups = $300,000 startup)
2) Discounted purchase of Paragon Points/Tokens/Codes/Etc before launch, then go back to standard prices after launch - maybe 2 to 2.5X the benefit
3) Low VIP subscription - $10 per month for the first sub, $5 each for more.
4) No one is a basic F2P player, but non-VIP still use the market.