Kroger
Because just like you, we have alt-itis:
(Kroger, Dillon's, Fred Meyer, Fry's, QFC, Ralph's, Smith's, Baker's, City Market, Food4Less, Foods Co, Gerble's, Jay C, King Shopper, Owen's, Pay Less super market, Harris Teeter, iWireless, Kwik Shop, Littman Jewelers, Loaf'N'Jug, QuikStop, The Little Clinic, Tom Thumb, Turkey Hill, Fred Meyer Jelewers)
As an aside, whenever you patronize any of these places, refer to it as "Loaf'N'Jug".