Author Topic: We're in a perfect storm. We need an advertising campaign now, this week, today.  (Read 28207 times)

Captain Electric

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Someone shut up and take my money. I'm serious. There are three or four threads floating around this forum, with people throwing around the notion that this or that person might know how to organize something or might have contacts or whatever.

If that's true, great. I don't even know where to start. If I could just ask all you folks to send money to my PayPal account, and then call up all of these magazines and websites and buy ads, I'd do it yesterday. But from looking at those threads, it seems like logistics are involved which I'm not experienced with. (And my art would probably not be great.) So I'm going to create a thread that is the equivalent of flailing my arms around, and hope that the people with the answers iron out those logistics ASAP.

We have a perfect storm right now and it's on our side. We have Jack's comments at PAX East--and no matter how off the cuff they were, they were an offer to TALK, which is the first step in any negotiation; and particularly after NCSoft claimed they had "exhausted every avenue". We also (rather conveniently) have Gamasutra's and Matt Miller's really (really really) telling article going up today.

The people in the industry have given us all the ammunition they can. I don't see how we'll ever get a better chance than this to help them out. Ever. Elliott's article at Massively is a clear sign that our friends in the gaming press can't afford to attend our resurrection ritual into infinity.

And yet I still have no idea where we're supposed to donate for the ads.

Aggelakis, no worries if you want to lock this thread. I just want people to see it.

JanessaVR

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Seconded.  I don't care if Jack's now getting a bit of cold feet about his comment, let's do this anyway.

We need some banners and a site to link them to, but let's be quick about if we can.  I can't really do either (well, maybe the site, but not with my work schedule at present), but I can contribute $.

This needs $100 or so?  Done.  Let's just get this moving.

Triplash

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The people in the industry have given us all the ammunition they can. I don't see how we'll ever get a better chance than this to help them out. Ever.

Y'know, about that Gamasutra interview... when I first read it I couldn't help thinking that it was released, now of all times, precisely because of either Jack's statement or our talk of running ads.

Most likely I'm overthinking things, and believing outside sources are paying more attentino to us than they really are. However. It is pretty advantageous timing, refreshing the story in the public eye (or the eyes of the industry followers at least) so close to when we had been looking to catch that very same attention. I wonder if somebody was holding back those insider viewpoints, waiting for the time when they would be most helpful.

Either way, I agree that this is the right time to act. Unfortunately time isn't really something I can promise in good conscience, since I have to deal with a lot of frequent and extended interruptions. Money though, that I can do. I'm not made of it but I can and will give to something I think is worthwhile.

I guess the only other thing I could add is this:

I think I saw it suggested that, to avoid one person handling everybody's money, each individual would be responsible for one block of ad time in one location. That makes sense, but if we go with that option I'd suggest one central organizer keep a timetable for each site and their respective ad size/locations, as well as how much ad time was purchased for that "spot". For example, "Headers at Massively are booked straight through from Monday through Saturday. Have the next person put theirs on the sidebar at Ten Ton Hammer," and so on. I'd suggest even making a list of which sections of the site are most beneficial and filling those first. Meaning, let's say headers are the most seen location no matter which site you're talking about, and the second most seen is sidebars (I don't know if they are, it's just an example). In that case, you'd fill each site's header spot, then move on to each site's sidebar, and so on. When all the options are full, you either find new sites or start at the beginning and book more time.

Anyone who wishes to buy ads would PM the organizer with how much money they're willing to spend; the organizer would PM them back with the necessary links and which size & location of ad to book; then they would PM the organizer again afterward to confirm the purchase and details. This way we would avoid 100 people booking the same two spots on the same two sites, while everywhere else goes bare. You know, ensure the widest possible coverage.

Of course if those details have already been worked out, or if that idea only sounds good because I'm half asleep, then feel free to ignore me :P

Frostyfrozen

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Let's do it!!

OzonePrime

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Count me in!

/em holdtorch

Ironwolf

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All publicity is good.

Look, even the article from Massively slapping us down isn't a bad thing. Throughout history you have differing types of people. You have people who see a problem as an insurmountable mountain. They are defeatist and say basically don't get my hopes up - I will be disappointed. You see they are afraid to hope. Fear rules them and past defeats mean all future attempts also are failures.

I never stop trying, ever. That is a gift some of us have, we never lose hope in OURSELVES. I don't know what NCSoft will or can do - but I know I stand with a group of people who are New York Times bestselling authors, creators of new worlds and willing to spend time and money to bring back from the dead a home they love. These people are winners, Ammon is a famous internet marketing specialist. Me personally I am a Knight of the Society for Creative Anacronism. I have fought in battles facing a horde of 500 with only 12 people and held them for 45 minutes winning the battle.

We are more in numbers than most of you know as people are out there lurking, wanting to hope - yet not daring to. We can give them that hope.

Surelle

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Y'know, about that Gamasutra interview... when I first read it I couldn't help thinking that it was released, now of all times, precisely because of either Jack's statement or our talk of running ads...

Most likely I'm overthinking things, and believing outside sources are paying more attentino to us than they really are.

And here I was thinking Posi did that Gamasutra interview because I'd mentioned in his "Chicago panel" thread three days beforehand for him to go to that site.  I said that his writing was so good on MMORPG.com that he should also go to Gamasutra, and that it would keep him busy and in the public spotlight until he found another job!   :P

Well, whatever the reason, I'm super glad he did it.  I'm sure there's tons we'll never know, but if even one other developer reads it that would have approached NCSoft, and because of that interview they decide to go to a better publisher instead, then it did a world of good.

JanessaVR

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« Last Edit: April 11, 2013, 08:16:35 PM by JanessaVR »

Triplash

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And here I was thinking Posi did that Gamasutra interview because I'd mentioned in his "Chicago panel" thread three days beforehand for him to go to that site.  I said that his writing was so good on MMORPG.com that he should also go to Gamasutra, and that it would keep him busy and in the public spotlight until he found another job!   :P

Well, whatever the reason, I'm super glad he did it.  I'm sure there's tons we'll never know, but if even one other developer reads it that would have approached NCSoft, and because of that interview they decide to go to a better publisher instead, then it did a world of good.

Oh. Well yeah, that could be it too. ;D

And yes, I'm glad too. It's a lot more insight than we had before, and who knows, maybe it will turn out to be a catalyst for something positive in all this. *crosses fingers*

TonyV

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Okay, I'm really not trying to be a downer here, but before we can do this, we need to answer a few questions.  I'm just thinking metaphorically out loud here, but the immediate needs I see are:

1) What exactly are we advertising?  I'm not being facetious, we'd have to settle on a message.  The obvious message is "NCsoft should release the City of Heroes IP!", but it would need to be cut down to fit on a banner.  And assuming that we can convey that message, what exactly do we want people who have no idea what City of Heroes or who never played or cared for the game to do?  This message would have to be carefully crafted because one concern of mine is that I don't want people to see our community as just a bunch of angry people with pitchforks but not really aiming to do anything.  The message needs to be positive, not negative.  Attracting flies with honey and all that.

2) We'd need someone to design the graphics, but--and this is the tricky part--it would need to not contain any IP from NCsoft.  I can almost guarantee you that if we include the City of Heroes logo, an image of Statesman, or anything else that is clearly recognizable as belonging to NCsoft, they would probably file takedown notices.  If someone could look at an ad and think that it was placed by NCsoft itself, it would be on extremely shaky ground.  While they're neat and I appreciate the effort, that would rule out all of these:(

3) What happens if someone clicks on the ad?  What we really need before running the ads is a web site that conveys the message from #1 and guides people to what it is we need them to do.  Because if I'm actually moved enough to click on a banner ad that somehow speaks to me and says, "Help us save City of Heroes!" and I get shuffled off to a forum post or the front page of the Paragon Wiki, I'm going to stare at it for probably two seconds, close that window, and at best scratch my head wondering what that was all about.  This is probably the biggest hindrance to doing something today.

Again, I'm not trying to be a downer, and I'm probably the biggest cheerleader of wanting to do something, but we absolutely have to have answers to those three questions and a plan.  I just don't want anyone getting sore and bent out of shape because "Tony/Titan isn't doing anything!" when there's not really anything to do right now other than discuss what exactly it is we should be doing.

And didn't everybody die in that movie The Perfect Storm?  I'm not sure that's the best metaphor to use...  ;)

JaguarX

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Okay, I'm really not trying to be a downer here, but before we can do this, we need to answer a few questions.  I'm just thinking metaphorically out loud here, but the immediate needs I see are:

1) What exactly are we advertising?  I'm not being facetious, we'd have to settle on a message.  The obvious message is "NCsoft should release the City of Heroes IP!", but it would need to be cut down to fit on a banner.  And assuming that we can convey that message, what exactly do we want people who have no idea what City of Heroes or who never played or cared for the game to do?  This message would have to be carefully crafted because one concern of mine is that I don't want people to see our community as just a bunch of angry people with pitchforks but not really aiming to do anything.  The message needs to be positive, not negative.  Attracting flies with honey and all that.

2) We'd need someone to design the graphics, but--and this is the tricky part--it would need to not contain any IP from NCsoft.  I can almost guarantee you that if we include the City of Heroes logo, an image of Statesman, or anything else that is clearly recognizable as belonging to NCsoft, they would probably file takedown notices.  If someone could look at an ad and think that it was placed by NCsoft itself, it would be on extremely shaky ground.  While they're neat and I appreciate the effort, that would rule out all of these:(

3) What happens if someone clicks on the ad?  What we really need before running the ads is a web site that conveys the message from #1 and guides people to what it is we need them to do.  Because if I'm actually moved enough to click on a banner ad that somehow speaks to me and says, "Help us save City of Heroes!" and I get shuffled off to a forum post or the front page of the Paragon Wiki, I'm going to stare at it for probably two seconds, close that window, and at best scratch my head wondering what that was all about.  This is probably the biggest hindrance to doing something today.

Again, I'm not trying to be a downer, and I'm probably the biggest cheerleader of wanting to do something, but we absolutely have to have answers to those three questions and a plan.  I just don't want anyone getting sore and bent out of shape because "Tony/Titan isn't doing anything!" when there's not really anything to do right now other than discuss what exactly it is we should be doing.

And didn't everybody die in that movie The Perfect Storm?  I'm not sure that's the best metaphor to use...  ;)

yeah

TonyV

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yeah

Those weren't rhetorical questions.  :P  The idea is to get answers to them and discuss them...

JaguarX

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Those weren't rhetorical questions.  :P  The idea is to get answers to them and discuss them...
oh right.

yeah. :P

(still brainstorming)

So far I got maybe use some of the Project Z concept art or the likes. We dont need NCSoft stuff. We dont want the stuff to be taken down faster than people can get to them not to mention, waste of money and people getting pissed thinking it's a NCsoft thing and find out it's not. Like clicking on a banner about a Burger King hamburger only to end up at a PETA vegan ad.

I liked those banners that was drawn up. The place where it says City of Heroes, it could say Titan Network or something and the atom logo. The atom logo is fair game right for this purpose? Then of course the message. Straight to the point catchy eye popping, NOT TOO EYE POPPING!,  and when clicked on it could go to a page that tell about what we doing, what's going on...wait what are we trying to do again with these banners?

dwturducken

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The problem is (for me, anyway) that I had these questions without realize that these were the questions. I have doubts that I wasn't able to articulate, which you pretty much summed up. However, I think that Ironwolf is right. There's a definite "strike while the iron is hot" moment, here.

Trouble is, aside from the Plan Z projects and, to a lesser extent, savecoh.com (though, right now, it's down, so maybe that's being addressed), there really isn't a unified place to send people. The Team Wildcard efforts are basically a message board here, because that's all they really need. The discussions here are great, but there isn't a message that we can send people in what is essentially a great big room filled with voices. I didn't want to say anything until I had answers, but I guess it needs to be said before we do something half-cocked and waste the effort.
I wouldn't use the word "replace," but there's no word for "take over for you and make everything better almost immediately," so we just say "replace."

saipaman

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Beyond 'NCSoft! Sell City of Heroes Now!' what message could there possibly be?

TimtheEnchanter

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You know, given the odd events that have transpired in the past week or so, I think it's about time that Titan had a 'status update.'

Captain Electric

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You know, given the odd events that have transpired in the past week or so, I think it's about time that Titan had a 'status update.'

In case we don't get one I think you might find this sufficient. A long comment by Tony under the Gamasutra article.
http://www.gamasutra.com/view/feature/189896/behind_the_scenes_of_the_paragon_.php#comment196227

Menrva Channel

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For a positive message... what about something like "NCSoft--let us fly free.--Return (or Reopen) Paragon" or something like that. (Why not use NCSoft's own words? :)) Beyond trying to make a catchy slogan or creative title I'm afraid I can't contribute much, but if we could find a nice mantra and get a place for everyone to rally (like Tony mentioned there's no place yet for all community members to rally to the banner) that might help. Is there any way we could forge a mission statement of sorts and have a site for the SaveCoH movement? (If there isn't one already?) Maybe have a list of reasons the game was so unique and well loved--and why it should be saved. Then possibly, once we have a target, ways to advocate for the game. Maybe also, a list of things a person can do (besides writing letters) to help get the game back.

If there was a way to apply our plight to the entire industry that'd be even better. (Say for instance, trying to make a case about the ethics of closing a game.) Again, not much but a few ideas to throw around. :)

JanessaVR

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JanessaVR

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...wait what are we trying to do again with these banners?
To be blunt and brutally honest, our chances of success with this advertising campaign (to actually get NCSoft to sell CoH back to Cryptic), are incredibly slim.  That said, these are for:

1)  The obvious, trying to bring some pressure to bear on NCSoft to sell CoH, either back to Cryptic, or heck, to nearly anyone else who will re-open it.
2)  It will keep us in the public eye.  Us fading away with time is exactly what NCSoft wants, but we must not let that happen.  This helps keep us an active thorn in their side.