I'm asking for an unspecified ad page in the con book and a click-ad on their website which will go straight to my website....which right now, just happens to have the Save CoH stuff on the front page.
That sounds absolutely ideal.
Also, I've loved reading your posts so far, Ammon, they make for some real eye openers!
That's very kind of you, thank you.
Now, while nothing to do with games magazines, one form of advertising we really should be looking at is what is known as search engine marketing in general. We've touched on the idea already of paying for AdWords, but one can easily gain good placement for free too. It just takes articles, similar to the coverage the campaign has already been getting, but with just a teeny bit more thought into how, when, and where people would find the story in search engines.
Its sort of a trick taken from the newspaper industry, and in particular the tabloids, who over hundreds of years have learned a lot about attention grabbing headlines.
NCsoft Shares MisfortuneA story about how NCsoft have shared their own financial misfortunes with our community, sudenly cutting a profitable game dead.
But do you see how the first two words are 'NCsoft Shares'? This story could have a fair shot at turning up in searches for NCsoft Shares where the user wanted to check the prices, and suddenly seeing a title like NCsoft shares misfortune immediately plants a negative association and worry in the mind of someone who is either an owner, or interested in, shares in NCsoft.
Oh, its sneaky, but its completely legal and fair ... just like ending our beloved game is.
Nexon Shares Dive ... into 'adult oriented' MMO space with Blade and Soul, a game so blatently aiming at the teenage boy market that it has been renamed Boobs and Shame by many gamers around the world...
Not only can this be incredibly effective in getting the CEO sweating (because he's one of the main people worried about what such searches show in results), but its also rather fun and creative in a slightly machiavellian way.
