It really kinda seems like a "we are publicly acknowledging that we still own this IP" sort of statement, but it could also be a really dumb attempt to get former CoX players into a new NCSoft game.
I still, to this day, think the 800 pound gorilla of Wildstar's failure that no one at NCSoft will talk about is not how many people tried it and quit, but
how many players wouldn't touch it to begin with because they've been burned by NCSoft too many times in the past.*plops off soapbox*
This new stunt is already coming back to bite them in the behind as well. Jeez, have you read all the MxM Statesman YouTube video comments? They're 95% NSFW, lol, and the posts are growing all the time! If there is a maximum amount of downvotes a video can get, this one could hit it.
Well, at least all the MxM players will know who Statesman is now, even if they're kid gamers!