Take a look at this:

This ad does a couple of things that run COMPLETELY counter to what I normally expect of gaming ads.
Now firstly - FEMALE ORC in what could be powered armor and a BIG GUN right dead center front! Now that's pretty darn cool and not what you'd normally expect.
The two guys in the background are pretty non-descript, aside from adding the "punk" to the Cyberpunk meme. Nothing special there.
Directly behind the female orc is... I don't know WHAT she is. other than female, obvious cyborg, and kind of setting up and then exploding every "fan service" trope I can think of.
We've all seen female cyborgs with cyber arms, but normally the artist/designer makes them of the "sexy robot" type, if there's oversized "Gorilla with dinosaur talans" cyberarms on a character, it's always a big hulking dude.
Next - okay so we've got a bare midriff going there... or DO WE? I see lines and ports and what-all. Is that flesh or more armor? Sub-dermal?
And what's she got tied around her waist? A coat? And she's either got some of the biggest hips I've ever seen or that's even MORE armor and beefy cyberlegs.
I just like how at first glance it SEEMS like standard T&A fan service, and then you look closer... and realize whatever she is, she is FREAKING SCARY.

Overall just one of the more interesting images I've ever seen for a game advertisement. For that alone, Shadowrun gains a lot more cool points (not like it wasn't swimming in them already, mind you! )
Thoughts?