Dear Lightslinger, I would be feeling a little more confident if Rae from Team Wild Card were coordinating this but okay, I'll do my bit as a rabid CoH fanboy. Here's copy of what I just emailed:
As much as I'd like to be able to, I'm fully committed to TF:HM and TPP at the moment, as well as a rather demanding full-time job. I don't really have the energy to spread myself any thinner than I am at the moment.
What I'd (highly) recommend is choosing one person to be your media contact - as we saw from the recent Massively article, sending so many emails that we annoy journalists is not a good idea. If one person can't convince something is worth a story, the next 9,999 emails won't do anything more than annoy them and make them write something ranty about us. This person should act as the go-between, between the campaign and the media. Everyone else should leave the media alone.
The best way to deal with the media would be:
1) Google websites that have run articles about the SaveCOH campaign. Collect email contact details for them, or the links to the inevitable 'contact us' form. I also have a list of press contacts of people who were supportive of #SaveCOH I can let you have.
2) Get a press release written. Once this has been done, if you want me to check it out for you, just throw me a PM here and I'll be happy to.
3) Send the press release with a brief, polite emails to the list of contacts you created.
4) Put the release somewhere online, preferably on some decent-ish website. I'd suggest asking Leandro at SaveCOH.com nicely, to upload it there. Send the URL to the websites that only have a 'contact us' form through the form as a news tip. Works much better than copying and pasting the whole release into a contact form.
5) Send it off.
6) Set up a Google news alert to help you track any coverage you get.
7) Have a thank the media thread, so people can see any articles run, encourage them to post on it. If WE aren't interested in our own campaign, why should anyone else be? Make a note of the sites who do run your story, as they're likely to be more receptive to follow-ups and will appreciate being kept updated on how it's going.
Share any articles on Twitter/FB/G+/Whatever the cool kids are on these days to spread the reach, drive traffic to those websites and get the word out there.
9) If you don't get coverage from a certain site, don't chase them. They won't appreciate it.
10) But definitely thank those who did. Journalists need love, too.
I hope it helps. I'm happy to advise if you need me, but I can't really do much more than that without losing what little remains of my mind
