There's a mock-up of the website in the thread (here:
http://s773.photobucket.com/user/VyoletRose/media/Webpage-IDEA-3.jpg.html) .It's mostly a 'SaveCOH, the story so far' webpage that we can direct Google (or other parties, if they don't bite to) for more information.
The advertising campaign will be adverts calling on NC Soft to sell COH, which will (hopefully) appear on prominent gaming news sites.
Hopefully, if Google are interested enough to look into it further, the site and adverts will appear on their radar, and along with the letters convince people that it's not just a group of four crazy people sending pitches out.
Of course, if the advertising/website campaign don't get off the ground, we can send the pitch off (Quinch gave it a last run-through last night, now we're just waiting the contact details of Mercedes' contact, and we're good to go).
It just makes sense to have a web presence up at the same time (if at all possible) to help strengthen the pitch, particularly since some of the media interest has died off a little.