Bad, because leaving it gives a false impression of exaggeration while retracting it makes the real number seem less impressive by comparison. There is little we can do about it, however, other than strive to make it accurate, anyway.
If others have some idea how we can spin it to a positive without going in any way "red side" on it, please speak up. It's not any deliberate malice from anybody, so there likely IS something that can be done to "fix" it.