Exactly.
15 dollars a month? That's dirt cheap by just about any standard - any standard in an area that has broadband.
Sure, some children don't have that kind of allowance, and some folks may be on a shoe-string budget - but seriously? I can go on an impulse spending freeze and save 36 bucks a month. (I know this, because I've done it.)
I understand that some folks just don't have that kind of money. Things get tight, especially around the holidays. But, given the number of players I come across that have multiple accounts, I wouldn't see this as much of an issue at all. Mind you, I've not looked at the subscription data or any of the fixed or variable costs to do a cost-even analysis. To me, a micro-transaction is well, micro. Small. Sure, they add up, but I'd rather "know" that I'm getting 20 bucks from 20,000 people than wonder if I'm going to get anything from 200,000.
Conversely, I suppose with the hybrid model, it's better to "know" you're going to get 20,000 subs at 15 bucks a month plus wonder what else will drip in. As a player, I just want everyone on equal footing. I don't want to be able to "buy" an amplifier unless the rest of the league can "buy" one, too.
I wonder how Marvel will do things...