I'm pretty sure the OP was thinking about organizing a drive to recruit new Free players. To the best of my knowledge, Free accounts can be added to existing NCsoft accounts--some people had to do this in order to make it to the Unity Rally on Virtue--and I've toyed with this very idea. Getting "buy-in" from uninvested potential members of the community could be difficult, but if we could get even a few dozen, it could make a statement.
How would we go about this though, guys?