I sent a "tip" to the XPlay folks. It's worth sending them another with links to the coverage of the past couple of days, particularly the Unity Rally and the bigger sites like Massively, Kotaku, and whatever others are big. (I honestly should have looked that up, and I'm sorry that I didn't, but I'm in the middle of a break from Java homework that's due tomorrow.)
Given the power of Twitter, I'm with eabrace in advising temperance. We want them on our side, so an accidental DoS would be bad.