I thought B&S was going to be F2P in NA/EU.
It's character designer is one of the detailed I've seen in a game, allowing you to adjust even the bone length of major bones in the body. However it also has several controls simply for the breasts of female characters, a "hot oil" setting to glisten up a character's skin, the designer puts female characters in a variety of lingerie. You can save these designs for future "reference" as well as capture other player's character body "design" for your "lingerie clad women locked in the basement" collection.
It's a shame really, there are some features of character creating that is really cool, like an aging feature so you don't create an "old" character from pre-existing assets but letting you create a younger character and age them. Also the ability to select from several voices for your character so you don't get just your one gender/race voice for your character.
I did see some a video from there localization team and it does look fairly well done and the wind walking mechanic looks fun but open world PvP isn't for me. I'm more of a story/exploration kind of player who only dabbles in PvP.