Forgive me if you joined late, but I think one reason for that would be that if you had a stack of vet rewards, the F2P option was vastly different to that you'd get as a new player.
...But not really vastly different than what we got over the years as subscribers. Keep in mind that when we started playing, we had no extra costume slots (when
I started playing, you only got one costume, and if you wanted to change it, you had to reroll your character), no access to fancy powersets like Archery, Waster Blast, Sonic, etc., less than half the archetypes (only Blaster, Scrapper, Controller, Tanker, and Defender), less than half of the city zones, no Ultra Mode, no crafting, no market, no Incarnate system (when
I started, you couldn't even get to level 50 yet), and so on. And we were paying $15 per month for that.
With the possible exception of access to Controllers and some inspiration drops, new players at the end had access to vastly more content and features than a lot of vets did when they started playing. And like the vets, as the new players kept playing, they gained access to more stuff. Yeah, we got a stack of vet rewards when CoH: Freedom was released, but you have to remember that the people who got the biggest stacks? They'd been playing (and paying!) for
eight years to get that stuff.
And that stuff wasn't even denied to new players. If they were willing to pony up as much money as we did over the years, they could have it all from day one if they wanted. If they were willing to wait long enough like we did (barring the game shutting down...), they would have had access to most of it anyway. I never bought into the argument that new players were somehow deprived because they didn't get all of the stuff that long-time veterans did.