"Dedicted to creating the pleasure."
Well, that explains Blade & Soul.
[Scene]
View from behind of a man in a three-piece suit entering a ultra-modern glass-fronted building with the NCSoft logo over the door.
The camera follows him into a very crowded lobby and before we get a good look at the occupants it immediately pans up to follow his gaze to a marquee above the desk reading...
PASSIONTHE POWER TO INSPIRE THE WORLD....as we watch it changes...
NEVER-ENDING CHANGETHINK BEYOND IMAGINATIONS....and then...
INTEGRITYDEDICATED TO CREATING THE PLEASURE.The man drops his gaze to the lobby and its occupants, and the camera pans back to take in the whole room.
We see a large group of identical Korean men, recognizable as Taek-Jin Kim; all in drag with silicone-padded bras visible, badly applied lipstick and blonde wigs so poorly attached we can see the tape holding them on. The men-in-drag take notice of the man in the suit and turn towards him. They smile mechanically, maniacally, in unison, and walk forward with exaggerated hip swings and bouncing "breasts" while saying...
"Welcome to NCSoft, we are The Pleasure."
[Note: Those three slogans are taken from NCSoft's website. Notice that they got the grammar on the latter two a bit wrong? Using a definite article with pleasure, making it seem like a proper noun and using the plural "imaginations" despite seemingly referring to the abstract concept. It appears this $5B company with intentions of expanding its business in the West can't even be bothered to hire a truly fluent English speaker to do their English-language website content.]