Now that the story of Titan's efforts have gained some traction in western media, yes. We still are an industry-related story, at this point, so the same will likely hold true, there.
I should point out that games are taken very seriously over there. On the one hand, as has been pointed out, game addiction is treated very seriously. One thing that I have not seen brought up, though is the positive ways in which they view games. There are Starcraft tournament champions who are treated the way westerners treat professional athletes.
How to approach their media is outside my ability to comment on intelligently, however.