It's a strange phenomenon, and I saw this happen with SWG before. What seems to happen, is you have some people who play the game who really do see it as 'just a game', but don't share the same passion for it that we do. People who are almost immune to attachment. You don't get any trouble from them for years because they're just doing their thing. Then something like the shutdown announcement happens, the rest of the community goes into an uproar, and then that apathetic group rolls their eyes and starts telling everyone to get a life.
Immune to attachment? No. Just less attached to physical things.
The biggest reason I'm involved with this fight is that I have friends for whom this game means a hell of a lot, and I don't personally see why it should be shut down.
For me personally, I have a very limited attachment to City of Heroes, that has dwindled over the last year as my life has taken a pretty notable change of direction. I have a lot to do IRL, and a lot of things to spend my time on that don't include playing an MMORPG. I still play video games when I can, but that's nowhere near as often as it used to be. Personally, I've pretty well come to terms with the shut down, as in the grand scheme of things, it doesn't really affect me much at all. At the end of the day it
is 'just a game'. The community will be there, somewhere else, after the shut down.. and any of your "great friends" you stop having any contact with because the game is no more.. weren't that much of friends.
That's not to say we shouldn't try to save it though, it's just to say that.. people who aren't as up in arms over this as some are just as valid and just as human as anyone else... They probably just have more important things to worry about- jobs, relationships, starting businesses, health problems, etc. Sure, plenty of people here have those things, too.. but it depends on the level of focus theirs needs.