No matter who brought CoH back there is always going to be the dreaded day when it gets shut down again. Even WOW will face that day, eventually.
I can understand that, but they could've been more forthright about information regarding the shutdown, and more gradual in the shutdown process itself.
A lot of games exist basically in maintenance mode, with no further upgrades or updates, but left open for diehard players, and with their stores still open for subscriptions and microtransactions, just in case there's still any money to be milked from the game. CoH, when it was shut down, wasn't some niche title that barely had a playerbase - it was one of NCsoft's biggest titles this side of the Atlantic, if not its outright biggest.
They had, and still have, alternatives to just shutting down the game and squatting on it. It's not making 'em any money, so why not pick a halfway reasonable price and sell the entire IP, code, and server rights to someone who wants it? Or maybe rig up a user-level server software and license it to individual people to run private servers for their own enjoyment? There's plenty of money to be made there, if they'd take those options, but they haven't, and it still perplexes me to this day why they don't.
Sure, all games will eventually die. But from a financial and moral standpoint, it's better to let 'em run their course and wring everything you can from 'em, rather than arbitrarily strangling them with a pillow while they're on their deathbed.