We will need a legal entity to hold them, right? I'm not legal or business savvy, but the thought occurred to me to fold it into Real World Hero and run the game as a non-profit. I don't know much about the logistics of all that, though, or the practicality. Just an idea.
Or, if you prefer a re-phrase:
Yo, dawg, I heard you like heroes, so we should put heroes in your heroes so you can help people while you help people.