Looks like Nutripaste is real.
http://www.cnn.com/2013/12/13/health/soylent-hunger/index.html
So, first time you've heard of this?
https://campaign.soylent.me/soylent-free-your-body
http://arstechnica.com/series/ars-does-soylent/
http://arstechnica.com/gadgets/2013/10/soylent-gets-a-1-5-million-infusion-of-venture-capital/
http://arstechnica.com/gadgets/2013/12/soylent-hits-its-1-0-formula-nears-release/