In recent months, NCSoft has been advertising "Guild Wars 2" in various magazines with a two-page spread, consisting of a diverse group of warriors rallying against some unseen out-of-picture foe, and the banner text below (which I have reproduced to the best of the forum's ability):
WE ARE THE BRAVE.
WE ARE THE FREE.
WE ARE UNITED.
OUR TIME IS NOW.
Sound like anyone we know? ;D
Seriously, we totally should subvert this to our own cause (only with the fantasy-MMO warriors replaced with CoH heroes). I think it would only be fitting.