My only issue with the article is the complete lack of research that went into the article. The misconceptions start with the title and go on from there. I figured something would hit the web sooner than later, but I wish that it was a more accurate "something" than what was posted. So much for investigative reporting LOL!.
Well, based off of Ironwolf's own words in this thread (i.e., "The people who are buying this are players just like you"), the title "Players allegedly negotiating with NCsoft to buy City of Heroes" is....technically speaking...true.
It may be an actual studio, but if we're going off of the current "official spokesman," then yes, the title (although slightly misleading) isn't far off base.
I think we're starting to nitpick here.