So, do we wait until NCSoft finds this on their own, or do we ring dinner bell for the juggernaut?
I seriously wouldn't bother unless and until they actually start taking people's money, at which time it becomes fraud. Until then, as far as I can tell, this isn't some scheme to try to scam people out of money, but most likely someone trolling the CoH community. At this point, I really do think that this is likely one of the old official forum trolls who is trying to prove some misguided point--and failing miserably. If they do start taking people's money, though, I'll be all over this.
Oh, and I
highly advise people not to "Like" their page. I know that some people are doing so not because they
actually like the page, but because they want to keep tabs on what's going on over there. The problem is that when you "Like" their page, I think it gives them access to some of your personal information, which is a huge no-no. Just manually type it in the search field at the top, it's not that hard to find.