I've gone to CNN's coverage and thanked them. As I get time to do so, I work down the list as my current activity for the effort. I haven't all the time nor money for the requested mailing method, but I will Wednesday ( yay payday!) I hope to have a mask made by then.
For mainstream efforts, I believe a focus on Twitter, Facebook, and Google + are most efficient way to reach celebrity levels. Once the hash tag is posted by any well known person, our message will spread. Maybe even pick up a few big supporters.