There are plenty of things to do in the game rather than worry about isk per hour.
When I got a couple of my friends to try the game out, I made a new character to "experience" what a new player has to go through and frankly the early part where you get new things to try out everytime you login is when the game is most fun.
The game has been out for 10 years, I'm very unlikely to ever come close to having the most money in the game. You can go around and help people with the Dagan storyline mission and just chat it up with players.