Don't forget - if the game can show a profit, then there may be room to hire a Dev.
I can guarantee that the day this thing comes back online, I will be contributing to their bottom line!
Here in this forum, I think everyone else can be counted on likewise, but we were pretty much a given, and we won't be enough to ensure profitability. I am not sure what kind of publicity they are planning, especially when they would need to spend those advertising dollars before they have made a dime off of the game, but they have to get the word out as far, and wide as possible to attract a large enough player base to give themselves a chance.
The upside is that, this day and age with advent of Twitter, Facebook, etc., you can get a lot of free advertising if you work them right. Perhaps that is the stepping stone they need to utilize to get the initial player base established, so they can then afford to do some paid advertising to increase it further.
Just musing about stuff like this makes me want to play so badly!