People pay that for a Range Rover, or more for a Land Rover, because it has (or at least had) iconic styling and was decently comfortable. Of course, it's the original "Chelsea Tractor," but that's at least an area where the four wheel drive will get used. In the Des Moines, Iowa area, Hummers were surprisingly common, and they rarely got dirty, let alone went off road. There is still a class of person who is going to buy something because they want it and can afford it, and they don't care what other people think.
I was really hoping I could figure out a way to bring that back on topic, but I kinda wrote myself too far afield. We are somewhat like that, though, given the current state of the Kickstarter. Not that we are all rolling in pile of money, but we are passionate about our favorite toy, and we don't care what people think. That's why we'll do anything to bring it back.
(That wasn't as clumsy as a blind man in a hoarder's house or anything...)