Unfortunately, these kind of contests will only become relevant when they can turn it into some kind of investigative reality show. And when a "winner" is chosen after a great deal of analysis, that company MUST be dissolved, regardless of how much money it has.
And I'm not just saying this for the sake of wanting to smack NCsoft around.
But yeah... what would be really funny right now is if NCsoft hadn't just bought a new U.S. HQ. Before that, the belief was NCsoft was going to pull out of America altogether. And then we could've said, "So THAT's why they left. They didn't want a chance to be nominated for this prestigious award!"