Let's think about this whole thing. A Kickstarter is a time limited event, in which a fairly large sum is intended to be raised. A MMO costs money. Star Wars: The Old Republic was a hundred million dollar product, I seem to recall hearing. MWM's version is not going to raise even a tenth of that, of course, that would break all kickstarter records.
But money is going to be needed, and quite a large sum, under what is considered, at best, a promise and a hope for the future. You've got to look at what MWM demonstrates, and say to yourself, 'I feel confident these people will pull this off.' And some people will believe in the project, and want to contribute... more. That statue, that costume, that building, can be considered MWM thanking the person contributing for their early, early faith in the project. Because it will take some time for the game to come out. Personally, I'm just downloading Shadowrun Returns, which funded April '12.
Some of their offers were:
"the shadowruns you design will be MARKED with a special GLYPH so they'll be highlighted and easy to identify" ($500)
" we'll use YOUR IMAGE to CREATE AN NPC CHARACTER for the game. It's our choice what NPC you'll be but if you have a suggestion, we'll listen." ($1000)
" we'll create the art for one EXCLUSIVE CUSTOM PLAYER CHARACTER based upon your description and/or sketches. When your friends hire your character, they'll get to see it too! (Limit 2 revisions.)" ($2500 - they sold 12 of those.)
"1 Large or 2 Small custom art assets created for you to be used EXCLUSIVELY in your missions (Limit 2 revisions) + a CONSULTATION with our Art director and Level Designer to help tune one of your shadowruns." ($7500)
Now, clearly, that money wasn't going to go all to make those characters or assets. Those things, which would probably only be seen by the player, are pure bragging rights and belief in the project.
Now, some people feel that being able to purchase these things for only a limited time is unethical. Well, I do find that an odd choice of words. Again, is a digital statue worth $500? Probably not. It's about expressing faith in the game. And the way kickstarters work, you only have limited time to make that initial nut of money. And that initial nut of money is important in more ways than the obvious. RSI, you know, Star Citizen, used the number of backers and the amount invested in that kickstarter to show to venture capitalists to say 'hey, there's real interest here. Invest in us, and you'll get return.' So having things that cost more, inviting people to show their faith, and bust through the stretch goals, will bring more and more money to the game. And the more money you bring to the game, the better the game will be. Because, frankly, time is money. If you have no money, you have one, two artists working after hours. If you have money, you can hire those artists to be full time. And that means more and better art, faster.
The more money, the more game, faster.
Kickstarter is the way to get that.
The promised return on your investment is hope.
Sound cool to you guys?
Edit: While typing, I see Trix summed up what I'm saying in one line.