Today a 31 page pitch package aimed at persuading Disney Interactive to acquire City of Heroes arrived for both the CEO of Disney Productions and the CEO of Disney Interactive via Express Mail.
Ammon, Rae, Quinch and I--Internet Marketing Specialist, UK Journalist, Senior IT Tech and writer--put together a 31 page pitch package aimed specifically at Disney, to attempt to persuade the Mouse that picking up City of Heroes is in their best interest as well as ours. We had the advice and oversight of two senior members of the former Paragon Studios team--mostly to tell us what we could and could not say. Should there be an answer, it should be directed to Brian Clayton, the Paragon Studios manager, since we specified that we four had no power to do anything, and he is the man with all the answers.
Now it's your turn.
We have to impress the 900 lb gorilla--The Mouse himself--that buying the City is going to be good for them. We have to show them that we are loyal, passionate, dedicated, and mature. And we have money to spend. Remember, these are executives who are not impressed if genuine movie stars approach them with a pitch for something less than amazing.
We have to show the Mouse that in the right hands, City of Heroes can become the crown jewel among their electronic games.
We need you to write, avalanche with cards, letters, screenshots. We need a letter writing campaign that is ten, twenty, a hundred times bigger than the one we fired at NCSoft.
Go big, or go home, right? We have to go big.
Senior VP, Disney Interactive Media Group
Jim Pitaro
SaveCoH
500 S. Buena Vista St.
Burbank, CA 91521
Chairman of the Board of Directors
John Pepper Jr.
SaveCoH
500 S. Buena Vista St.
Burbank, CA 91521
CEO Walt Disney Company
Robert A. Iger,
SaveCoH
500 S. Buena Vista Street
Burbank, CA 91521
CEO Disney Interactive
John Pleasants
SaveCoH
500 South Buena Vista Street,
Burbank, CA 91521-8139
We are asking you to put "SaveCoH" in the address, because we want the mail clerks to be able to sort out our letters quickly. We want them to see the ever-increasing pile, but in a way that helps the clerks do their jobs too.
Remember, these are people that get thousands of emails and letters. We have to impress them. We have to show them the City is something special. Write letters, recruit your friends, your relatives, anyone who might be sympathetic. Write as if this is our only chance. And good luck to all of us.
But don't think that we're done if nothing happens. Should we not hit the mark here, we've only started, and we have a second target in our sights.