OLD Disney was beginning to look like an evil empire. Since around 2008, NEW Disney is proving to be one of the more ethical, responsible and reliable corporations out there. Most notably, they have gotten a reputation for acquiring entertainment firms that know what they are doing and leaving them alone to do it.
Here's an example. There were thousands of places you could have seen Disney product placement in the Avengers movie. After all, Disney owns Marvel, and it wouldn't even have cost them anything.
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No Disney. OK, Disney owns ABC. But there was nothing overtly Disney as product placement.