Yes, its not exactly like big business has went out of their way to endear themselves to the customer for the last few years. If they have a PR problem, its their own fault.
A recent example is many businesses cutting hours to below 30 hrs/week in order to duck out of paying health benefits. Really, its like Snidely Whiplash, or Boris from Bullwinkle, is running many of these big corporations.
Not to derail the thread with political talk, but you really could NOT make this stuff up. Then they wonder why the public is less than enchanted with their maneuvers/views them as villains.
However on the corporate side of things DRM is useful as they see their brand new game hit the wide and within 24 hours it is hacked and available for free!
You know that saying about how locks only keep honest people out? Same thing here. Good luck putting this genie back in the bottle, gaming companies. In fact, you done went and annoyed a whole bunch of very tech-savvy people. I know that will work out well....!