Boom, now under ₩130,000. That's over 60% off their 52-week high. Father Xmas makes some valid points about companies not being run according to stock price, but you can't deny that it does have an effect. If I were a stockholder right now, I'd be VERY pissed off and demanding that the company do something to stop the bleeding of my money. I'm just sayin'...
They announced some management changes (including new CPO). I guess investors didn't like the sound of that. Or the chorus of "just wait unit B&S and GW2 get to China" was getting old. They are also saying they are going to be rolling out a lot of mobile games this year as well as well as just wait for Wildstar. They also said there will be a GW2 paid expansion later this year.
What the quarter boiled down to, ignoring GW2, is that NCsoft's best game from a sales standpoint is their oldest, which is 15 years old. Lineage II is more popular outside of Korea than in it. Aion is showing a boom/bust cycle (sales off 36.5% in Korea from 2011 to 2012). B&S numbers are down in it's 2nd full quarter and it's only available in Korea plus it only seems to draw players from NCsoft's other games. So is NCsoft at it's core a one hit wonder.
Never looked at this before but here's a breakdown of game income by game from just Korea.
Lineage - 92.9%
Lineage II - 40.3%
Aion - 75.5%
B&S - 100% (only in Korea)
GW2 - 0% (not in Korea or anywhere in Asia ... yet)
According to the weekly charts in Korea, NCsoft still has the number 2, 3 and 4 MMORPG in Korea last
week. It's possible that the MMORPG market in Korea is now saturated. That's probably why they are so hot about getting into China.
It also looks like several more analysts lowered their sales guestimate for NCsoft for 2013 and 2014. But they haven't changed from their Buy or Outperform rating for the stock.
Back when Aion came out, NCsoft became the new hot girl all the guys wanted to hook up with and now it looks like word got out that she's psycho ex-girlfriend material and everyone to trying to flee.