As much as I hate playing Devil's advocate, this seems counter-intuitive to me, based on my brief time as a car salesman. So, bearing in mind that I wasn't a very good one, we were told that interest in the product weakened the buyer's negotiating position. Particularly if there is more than one interested party, NCSoftcore (I, for one, am never letting go of that one, even if they "redeem themselves.") may see an opportunity to, if nothing else, stick it to us.
There are two vital reasons why our continued support for COH must be not only strong, but also
seen to be strong.
The first is that Marketing is all about supplying a demand. You see, old style businesses would invent or make something, and then look for a way to sell it to people. Marketing turned that backwards, and was the first time real strategy was applied to business. Marketing looks for where people already want something, and then looks at how you can produce it and make profit. We need to show that City of Heroes still has a market - people wanting it and prepared to pay for having it.
The second is that we have already affected NCsoft's willingness to sell, and our continued action not only increases the value to any prospective buyer by showing them there is still strong consumer demand for the 'product', it also makes NCsoft more and more eager to sell it and have us go back to playing and ceasing to give them such a terrible black eye.
Our continued action and noise makes a deal after the closure a
lot more possible. It helps push the desire by both the buyer and seller to reach an agreement. It makes the buyer see more opportunity in buying it, and it makes NCsoft see more cost to keeping it.