This is not really comparable for several reasons.
1. Sony's MMOs are bundled into the "Station Pass" package, and therefore do not compete with one another for subscribers and revenue.
2. MWM would be simultaneously maintaining a game that people love while trying to build a game to replace it. MWM's resources are not comparable to Sony's.
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Sony's Station Account pass used to cost a lot more money, $29.99 a month for years in fact, and there weren't many people on it. Although I had 3 station accounts for years (for me and my two kids), most SOE players subbed directly to their favorite game and that was that. I know this as Smokejumper said as much a few years ago, back before EQ2 (my other fav MMO besides CoH) went F2P. SOE's mindset was that when people were burned out of one of their games, they would move to another of their games instead of leaving the "SOE family." That's why even the additional pointy-eared MMOs like Vanguard were blended into the fold for so many years.
We don't know for sure if it's MWM at the helm of this attempted purchase, although it does seem the most likely. In a way I wish it was Cryptic because Posi is there, other Paragon Studios peeps could probably slink back into the PWE architecture to help because it's a bigger company than MWM, and also love him or hate him Jack Emmert created the world we love so much. Without him there would have been nothing at all to begin with. I find it hard to believe he doesn't care about saving CoH. But then PWE would be getting involved too; it isn't just Cryptic anymore, so it seems less likely.
But remember last year when there was that big (PAX East?) MMO gaming panel and not only did Dave Georgeson from SOE and Jeff from Carbine but also Jack Emmert say they were all horrified that CoH closed down and that there should have been a way to keep it open? Well, remember how Jack then told NCSoft to call him? If you were on these boards at all back then you would have had to hear about it, because things just erupted here with potential campaigns discussed that could be targeted toward Jack, etc. Well, it wasn't that long ago that the whole thing happened. Maybe somebody *did* call..... Probably not, but you never know.
My money's still on MWM though as they seem the most likely of all, and I think they'll run CoH on whatever shoestring budget they are forced to, to make sure it never closes down again, more so than a big company would. So they've got that in their favor in my eyes. They're CoH players just like us, and they are as devoted to the game as we are if not more so, because they're in the midst of trying like heck to build another one. How CoH2 or CoT or their subsequent merger will ultimately pan out remains to be seen, but I have to say that personally I want CoH back most of all and I don't really care about the rest so much.
I just hope that if the time ever comes and CoH does get rezzed, the community comes together to financially back the new owners to the point where they can keep CoH running.