Will NCSoft's terms be actually reasonable for the sale?
That would be what the purpose of keeping up the pressure is: to make them WANT to sell, so they'll take any price they can get.
Exactly as Segev says.
The fact that CoH was still profitable by a healthy amount is why this whole thing of closing it perplexed us all so much. Its why we know the game still has a future. But it is also something that means it will
not be cheap. No matter what, I can still tell you that Valve's offer of $3 million plus some profit share was a
hideously low offer for a game with revenue of $10 million per year.
Even now, with a huge black eye in publicity, NCsoft may not even consider selling the game for less than 1 year's revenue. Normally you'd expect the price to be around 2-5 years revenue, so I think realistically, we're still going to be looking for a buyer to be offering at least double what Valve reportedly did. Even with the game closed, unless they want to wait for it to lose demand and reduce further in value just to make a CoH 2.
So reasonable is still not going to be pocket change. Valve's offer of $3 million plus was just as unreasonable as NCsoft's valuation of $80 million. The true value is something I'm not going to make public suggestion of, just in case NCsoft does have people watching, but I think, with keeping the pressure on, we can have the price at below $10 million, which is very reasonable, in my opinion and analysis.