I think it's also the thought that the sooner the better, and throwing all of our eggs at the same wall may not be effective if that all lacks sufficient texture to stop them from sliding down.
I think I got the metaphor there wrong again.
That wasn't a mixed metaphor, that was scrambled.
/em rimshot
We need to NOT "disrespect" the biggest players in the game by scattershotting the pitch. We need to respect their gravitas by giving them right of first refusal, and the time to ponder. We also need to NOT start a bidding war. That would be bad, as it could lead to "buyer's remorse," or to seeing CoH as nothing but a cash cow to monetize the heck out of.