My question is simply, what next?
In general:
For a story to stay in the news, it needs to be 'new'.
We need to look for new angles to keep our story out there. Whether it's things like Heroes and Villains and the Phoenix Project, or the Real World Hero drive, the Disney pitch..it needs to be something they haven't heard from us before.
This might be a good time for the testimonial people try get their stories out there about how they're coping (or not) now the lights have been turned off in COH. It's a great time to try for some more celeb support, to give the petition a good push (we've been at 21,000 sigs for a while, but at 25,000 or 30,000 it's another news story.)
Do something heroic - donate some time to charity, raise money, dress as your character and volunteer at a soup kitchen. We need to vote on the 'best community' and 'best MMO' polls, because that'd be another great story if a /closed/ MMO takes those titles.
We need to donate as much as we can to Real World Hero, because we need to show that the community has stayed strong, heroic and supportive after the sunset.
Right now, if you could start looking at new angles, the bits that haven't been reported on it'd be a great start on keeping the pressure on, press-wise. We need to keep up the noise on Twitter/Facebook/Google and in blogs. We need to be commenting on the articles and showing people there is a real interest in this story.
For Hail Mary, specifically: Keep sending the letters to Disney. Encourage your friends, other gamers to get involved, spread the word any way you can (because, really, the press release I REALLY want to write is: Disney says yes!)
Team Wildcard have already started discussions about who our next target will be, if we don't get Disney's attention, but obviously we need to give Disney a decent amount of time to set any wheels in motion and do their own investigations. The last thing we want to do is start an accidental bidding war or something
That's off the top of my head. Does it help?